|The Listing Agent - Marketing Your Home to
The Multiple Listing Service
Even before the sign is up and the brochures are ready, your
agent should list your property with the local MLS (Multiple
Listing Service). The MLS is a database of all the homes listed
by local real estate agents who are members of the service,
which is practically all of the local agents.
Important information about your property is listed here, from
general data such as square footage and number of rooms, to such
details as whether you have central air conditioning or hard
wood flooring. There should also be a photo, and a short verbal
description of what makes your house "special."
Agents search the database for homes that fit the price range
and needs of their clients. They pay special attention to homes
that have been recently placed on the market, which is one
reason you get a lot of attention when your house is first
listed. Many agents will want to preview the home before they
show it to their clients.
The main point about having your house listed in the MLS is that
you expand your sales force by the number of local MLS members.
Instead of having just one agent working for you, now you may
have hundreds or more, depending on the size of your community.
The listing agentís main job to make sure that the other MLS
members know about your house. This is accomplished through
listing your house in the Multiple Listing Service, broker
previews and advertising targeted toward other agents, not